Brokering the Cloud

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Computer hardware reached (or plummeted, depending upon your viewpoint) the level of commodity a while ago. And of course, some types of operating systems platforms, and software and applications have followed suit recently — think Platform as a Service (PaaS) and Software as a Service (SaaS). So, it should come as no surprise to see new services arise that try to match supply and demand, and profit in the process. Welcome to the “cloud brokerage”. From MIT Technology Review: Cloud computing has already made accessing computer power more efficient. Instead of buying computers, companies can now run websites or software by leasing time at data centers run by vendors like Amazon or Microsoft. The idea behind cloud brokerages is to take the efficiency of cloud computing a step further by creating a global marketplace where computing capacity can be bought and sold at auction. Such markets offer steeply discounted rates, and they may also offer financial benefits to companies… Read more