InterContinental Hotels Group (IHG) launched what it claims to be the first Android app from a major hotel company. The Priority Club Rewards app for the Android gives customers the ability to find and book hotel rooms, check rates and view or cancel reservations across all IHG properties. The IHG Android app follows the earlier release of a similar app for the Apple iPhone in April 2010.
According to IHG, “[t]he Priority Club Rewards iPhone app . . . has been downloaded over 70,000 times globally and has generated nearly $3 million in revenue since it was launched. Together with each of its enhanced mobile brand websites and the iPhone app, IHG hotels have eclipsed $2.5 million in monthly revenue from these channels only one year after the mobile platform was launched.”
The Priority Club Rewards app for Android contains booking and reservation management features for Priority Club Rewards members. The features for the new app for the Android release include:
- Find and Book Hotel
- View photos and amenities for each hotel
- Click-to-call front desk for each hotel
- Use Priority Club Rewards account information to facilitate bookings
- View Priority Club Rewards member details (number, level, points balance)
- Manage account profile
- View and cancel upcoming reservations
- Redeem points for Priority Club Reward Nights
- Use Corporate IDs to get corporate rates
- Quick enrollment into Priority Club Rewards
- View special offers