SkyRa is an internet based property exchange service. It offers home exchange and house rental or leasing. It allows a property owner to list a property for exchange, for which it charges a fee. Members wishing to exchange can then search based on the specific location. SkyRa facilitates a property exchange by filtering and matching specific biographical details and preferences of its members. The company’s revenue model is based on the “freemium” approach where the lowest tier of property listing is free, and members pay for enhanced listings with additional content and more pictures. SkyRa also charges for placement on its website and within search and for custom advertising.
