WhosMyGuide is an online search and directory service that matches a traveler with a travel guide. The travel guide may be focused on personal travel or on a group of travelers, and leads travelers through various activities at specific destinations. The company groups guides into 8 categories: culture, nature, mountain, water, gastronomy, extreme, fishing and transport. Specifically, this includes: tour guide, safari guide, city guide, diving instructor, trekking and mountain guide, boating pilot.
WhosMyGuide allows guides to register and add content about themselves and their services; travelers can then browse and search for a suitable individual based on specific criteria such as destination, language skills, activity specialization. The company’s revenue comes from subsriptions.