No surprise. Women and men use online social networks differently. A new study of online behavior by researchers in Vienna, Austria, shows that the sexes organize their networks very differently and for different reasons. From Technology Review: One of the interesting insights that social networks offer is the difference between male and female behaviour. In the past, behavioural differences have been hard to measure. Experiments could only be done on limited numbers of individuals and even then, the process of measurement often distorted people’s behaviour. That’s all changed with the advent of massive online participation in gaming, professional and friendship networks. For the first time, it has become possible to quantify exactly how the genders differ in their approach to things like risk and communication. Gender specific studies are surprisingly rare, however. Nevertheless a growing body if evidence is emerging that social networks reflect many of the social… Read more