Tracking and Monetizing Your Every Move

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Your movements are valuable — but not in the way you may think. Mobile technology companies are moving rapidly to exploit the vast amount of data collected from the billions of mobile devices. This data is extremely valuable to an array of organizations, including urban planners, retailers, and travel and transportation marketers. And, of course, this raises significant privacy concerns. Many believe that when the data is used collectively it preserves user anonymity. However, if correlated with other data sources it could be used to discover a range of unintended and previously private information, relating both to individuals and to groups. From MIT Technology Review: Wireless operators have access to an unprecedented volume of information about users’ real-world activities, but for years these massive data troves were put to little use other than for internal planning and marketing. This data is under lock and key no more. Under pressure to seek new revenue streams… Read more