“There are three kinds of lies: lies, damned lies, and statistics”, goes the adage popularized by author Mark Twain. Most people take for granted that numbers can be persuasive — just take a look at your bank balance. Also, most accept the notion that data can be used, misused, misinterpreted, re-interpreted and distorted to support or counter almost any argument. Just listen to a politician quote polling numbers and then hear an opposing politician make a contrary argument using the very same statistics. Or, better still, familiarize yourself with pseudo-science of economics. Authors Kenneth Cukier (data editor for The Economist) and Viktor Mayer-Schönberger (professor of Internet governance) examine this phenomenon in their book Big Data: A Revolution That Will Transform How We Live, Work, and Think. They eloquently present the example of Robert McNamara, U.S. defense secretary during the Vietnam war, who in(famously) used his detailed spreadsheets — including daily body… Read more