Personalization technology that allows marketers and media organizations to customize their products and content specifically to you seems to be a win-win for all: businesses win by addressing the needs — perceived or real — of specific customers; you win by seeing or receiving only items in which you’re interested. But, this is a rather simplistic calculation for it fails to address the consequences of narrow targeting and a cycle of blinkered self-reinforcement, resulting in tunnel vision. More recently this has become known as filter bubble. The filter bubble eliminates serendipitous discovery and reduces creative connections by limiting our exposure to contrarian viewpoints and the unexpected. Or to put it more bluntly, it helps maintain a closed mind. This is true while you sit on the couch surfing the internet and increasingly, while you travel. From the New York Times: I’m half a world from home, in a city I’ve never explored, with fresh sights and sounds around… Read more