D-School is the Place

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Forget art school, engineering school, law school and B-school (business). For wannabe innovators the current place to be is D-school. Design school, that is. Design school teaches a problem solving method known as “design thinking”. Before it was re-branded in corporatespeak this used to be known as “trial and error”. Many corporations are finding this approach to be both a challenge and a boon; after all, even in 2012, not many businesses encourage their employees to fail. From the Wall Street Journal: In 2007, Scott Cook, founder of Intuit Inc., the software company behind TurboTax, felt the company wasn’t innovating fast enough. So he decided to adopt an approach to product development that has grown increasingly popular in the corporate world: design thinking. Loosely defined, design thinking is a problem-solving method that involves close observation of users or customers and a development process of extensive—often rapid—trial and error. Mr. Cook said the… Read more