Single-tasking is Human

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If you’re an office worker you will relate. Recently, you will have participated on a team meeting or conference call only to have at least one person say, when asked a question, “sorry can you please repeat that, I was multitasking.” Many of us believe, or have been tricked into believing, that doing multiple things at once makes us more productive. This phenomenon was branded by business as multitasking. After all, if computers could do it, then why not humans. Yet, experience shows that humans are woefully inadequate at performing multiple concurrent tasks that require dedicated attention. Of course, humans are experts at walking and chewing gum at the same time. However, in the majority of cases these activities require very little involvement from the higher functions of the brain. There is a growing body of anecdotal and experimental evidence that shows poorer performance on multiple tasks done concurrently versus the same tasks performed sequentially. In fact, for quite some… Read more