“Innovate or die” goes the business mantra. Embrace creativity or you and your company will fall by the wayside and wither into insignificance. A leisurely skim through a couple of dozen TV commercials, print ads and online banners will reinforce the notion — we are surrounded by innovators. Absolutely everyone is innovating: Subway innovates with a new type of sandwich; Campbell Soup innovates by bringing a new blend to market more quickly; Skyy vodka innovates by adding a splash of lemon flavoring; Mercedes innovates by adding blind spot technology in its car door mirrors; Delta Airlines innovates by adding an inch more legroom for weary fliers; Bank of America innovates by communicating with customers via Twitter; L’Oreal innovates by boosting lashes. Innovation is everywhere and all the time. Or is it? There was a time when innovation meant radical, disruptive change: think movable type, printing, telegraphy, light bulb, mass production, photographic film, transistor,… Read more