At first glance Google’s aim to make all known information accessible and searchable seems to be a fundamentally worthy goal, and in keeping with its “Do No Evil” mantra. Surely, giving all people access to the combined knowledge of the human race can do nothing but good, intellectually, politically and culturally. However, what if that information includes you? After all, you are information: from the sequence of bases in your DNA, to the food you eat and the products you purchase, to your location and your planned vacations, your circle of friends and colleagues at work, to what you say and write and hear and see. You are a collection of datapoints, and if you don’t market and monetize them, someone else will. Google continues to extend its technology boundaries and its vast indexed database of information. Now with the introduction of Google Glass the company extends its domain to a much more intimate level. Glass gives Google access to data on your precise location; it… Read more