Phew! Another heartfelt call to action from business blogger Seth Godin to become indispensable. Author, public speaker, orthogonal thinker and internet marketing maven, Seth Godin makes a compelling case to the artist within us all to get off our backsides, ignore the risk averse “lizard brain” as he puts it, get creative, and give the gift of art. After all there is no way to win the “race to the bottom” wrought by commoditization of both product and labor. Bear in mind, Godin uses “art” in its most widely used sense, not merely a canvas or a sculpture. Here, art is anything that its maker so creates; it may be a service just as well as an object. Importantly also, to be art it has to be given with the correct intent — as a gift (a transcendent, unexpected act that surpasses expectation). Critics maintain that his latest bestseller is short on specifics, but indeed it should be. After all if the process of creating art could be decomposed to an instruction manual it… Read more