Job of the Future: Personal Data Broker
Pause for a second, and think of all the personal data that companies have amassed about you. Then think about the billions that these companies make in trading this data to advertisers, information researchers and data miners. There are credit bureaus with details of your financial history since birth; social networks with details of everything you and your friends say and (dis)like; GPS-enabled services that track your every move; search engines that trawl your searches, medical companies with your intimate health data, security devices that monitor your movements, and online retailers with all your purchase transactions and wish-lists. Now think of a business model that puts you in charge of your own personal data. This may not be as far fetched as it seems, especially as the backlash grows against…