Paper is the Next Big Thing
Luddites and technophobes rejoice, paper-bound books may be with us for quite some time. And, there may be some genuinely scientific reasons why physical books will remain. Recent research shows that people learn more effectively when reading from paper versus its digital offspring. From Wired: Paper books were supposed to be dead by now. For years, information theorists, marketers, and early adopters have told us their demise was imminent. Ikea even redesigned a bookshelf to hold something other than books. Yet in a world of screen ubiquity, many people still prefer to do their serious reading on paper. Count me among them. When I need to read deeply—when I want to lose myself in a story or an intellectual journey, when focus and comprehension are paramount—I still turn to paper.…