Next Up: Apple TV
Robert Hof argues that the time is ripe for Steve Jobs' corporate legacy to reinvent the TV. Apple transformed the personal computer industry, the mobile phone market and the music business. Clearly the company has all the components in place to assemble another innovation. From Technology Review: Steve Jobs couldn’t hide his frustration. Asked at a technology conference in 2010 whether Apple might finally turn its attention to television, he launched into an exasperated critique of TV. Cable and satellite TV companies make cheap, primitive set-top boxes that “squash any opportunity for innovation,” he fumed. Viewers are stuck with “a table full of remotes, a cluster full of boxes, a bunch of different .” It was the kind of technological mess that cried out for Apple to clean it up…