Google versus Searchville
The Google acquisition of ITA Software is now history. The two are now busy working on various levels of integration to make searching for travel content more intuitive and broader for consumers, advertisers and suppliers. The acquisition caused major rumblings across the industry, causing many distributors and aggregators of travel content to join forces and to oppose the move. Those concerned and/or opposed to Google contended that this represented too great a consolidation of power and control into the hands of one company. The authorities in the United States did not perceive such a threat so the acquisition went ahead with a few changes demanded by the U.S. Department of Justice and anti-trust regulators. Time will tell if Google's competitors had, and have, the right to be concerned. So, while…