Fast Fashion and Smartphones
Teen retail isn’t what it used to be. Once dominated by the likes of Aeropostale, Abercrombie and Fitch, and American Eagle, the sector is in a downward spiral. Many retail analysts place the blame on the internet. While discretionary income is down and unemployment is up among teens, there are two other key factors driving the change: first, smartphones loaded with apps seem to be more important to a teen’s self identity than an emblazoned tee-shirt; second, fast-fashion houses, such as H&M, can churn out fresh designs at a fraction thanks to fully integrated, on-demand supply chains. Perhaps, the silver lining in all of this, if you could call it such, is that malls may soon become the hang-out for old-timers. From the NYT: Luring young shoppers into traditional teenage…