Under the Covers at Uber
A mere four years ago Uber was being used mostly by Silicon Valley engineers to reserve local limo rides. Now, the Uber app is in the hands of millions of people and being used to book car transportation across sixty cities in six continents. Google recently invested $258 million in the company, which gives Uber a value of around $3.5 billion. Those who have used the service — drivers and passengers alike — swear by it; the service is convenient and the app is simple and engaging. But that doesn’t seem to justify the enormous valuation. So, what’s going on? From Wired: When Uber cofounder and CEO Travis Kalanick was in sixth grade, he learned to code on a Commodore 64. His favorite things to program were videogames. But in…