Category: Strategy

We believe that corporate-speak is a dangerous starting point that may eventually lead us to Orwellian doublethink. After all what could possibly be the purpose of using the words "going forward" in place of "in the future", if not to convince employees to believe the past never happened. Some of our favorite management buzzwords and euphemisms below. From the Guardian: Among the most spirit-sapping indignities of office life is the relentless battering of workers' ears by the strangled vocabulary of management-speak. It might even seem to some innocent souls as though all you need to do to acquire a high-level job is to learn its stultifying jargon. Bureaucratese is a maddeningly viral kind of Unspeak engineered to deflect blame, complicate simple ideas, obscure problems, and perpetuate power relations. Here are…