Playing Music, Playing Ads – Same Difference
The internet music radio service Pandora knows a lot about you and another 200 million or so registered members. If you use the service regularly it comes to recognize your musical likes and dislikes. In this way Pandora learns to deliver more music programming that it thinks you will like, and it works rather well. But, the story does not end there since Pandora is not just fun, it’s a business. For in its quest to monetize you even more effectively Pandora is seeking to pair personalized ads to your specific musical tastes. So, beware forthcoming ads tailored to your music perferences — metalheads, you have been warned! From the NYT: Pandora, the Internet radio service, is plying a new tune. After years of customizing playlists to individual listeners by…