Holland America deploys Microsoft Tags
Holland America Line’s forthcoming advertising in several consumer magazines and consumer brochures contains Microsoft Tag 2D barcode technology. This allows a reader of the magazine to scan the barcode using a smartphone and navigate to specific content containing video and interactive features on the Holland America Line mobile site. Of course, this assumes a user has installed the Microsoft Tag Reader app on their smartphone. The Tag Reader is a free download from Microsoft. The Tag Reader currently supports Android, Blackberry, iPhone, Java 2 Micro Edition, Symbian S60, Windows Mobile and Windows Phone 7 smartphones. Says Holland America Line's Richard D. Meadows, executive vice president, marketing, sales and guest programs, "Leveraging Microsoft's Tag technology is a new way to engage potential cruisers in an interactive video experience that brings the…