Hotel Business / IT Strategy and IT Pathfinders
Amadeus recently released an interesting whitepaper aimed at hospitality industry executives. Entitled "Transform your growth strategy now", the paper focuses on the barriers between marketing, operations and technology that hinder frictionless commerce in the hospitality industry. Amadeus does its best to quantify the continuing and emerging tectonic shifts happening within the travel industry: continued cost pressures, cloud computing, mobile distribution, meta-search and social networking. The whitepaper does a good job of describing what most hotel companies (indeed, any company that wishes to remain in business today!) should already be doing to address change in the market and to foster forward momentum -- namely aligning business and IT goals. Naturally, these goals then drive business strategy and key priorities. Then, and only then, should a company define its underlying IT objectives.…